Jason Acock - Road Bike Consultant

Tell us about yourself and your cycling or adventuring achievements?
Having lived in Bristol for many years, I had the privilege to have met some great people who share my passion for road cycling; we used to go on many rides around the famous Cheddar Gorge. I also rode at the Newport Velodrome twice a week; this is one of only indoor velodromes in the country and I was lucky enough to live near enough to it to enjoy this unique experience. It was a hub for interesting people, such as Magnus Backstedt (former) and Luke Rowe (current) professional cyclists. I also rode in many charity events, for great causes such as Action Medical Research, including some over 100 miles. I chose that particular charity as they focus on helping babies and young children with life threatening conditions. Having nearly lost my own son at birth, I wanted to give something back to such great charities who have such an impact on peoples’ lives.; their slogan for the rides “we suffer so they don’t have to” says it all.

What are your favourite things to do on the bike?
Whilst riding, I get a huge thrill for the freedom it gives me. It allows me time to think; contemplate about the things which are important in life. It gives me an amazing sense of wellbeing and, importantly, it is great fun!

Where is the most exciting place you've ridden your bike?
I have been lucky enough to cycle in some great places at home and abroad; from the French Alps to the Pyrenees and the Dolomites. However, the Cheddar Gorge will always have special place in my heart.

What is your goal in life, cycling or otherwise?
I love to share my knowledge and experiences of cycling with others; encouraging them to take up cycling or to further their endeavours. My whole reason in life, however, is my wonderful family; my wife Julie and children George and Sophie. They make life worth living.

Who are your sporting heroes?
I have been very lucky to have met quite a few famous cyclists, such as Magnus Backstedt, Luke Rowe,  Bernhard Eisel, Stephen Cummings, Mark Cavendish, David Millar and Mark Renshaw; these guys are an inspiration. However, I would say that my main heroes are outside the cycling world; both Roger Federer and Denis Bergkamp would be on my dinner party list. In their own sports they are legends and a great inspiration to many people; not only icons in their sports, but also very nice guys.

Tell us about what you do at Spokes of Bagshot
Here at Spokes of Bagshot, I am a road bike consultant. I help anyone with their road cycling needs, from beginnings through to experienced cyclists. I have extensive knowledge and I am able to give constructive and unbiased advice, sharing my experiences to help customers achieve their own goals.

What does being on the Spokes team mean to you?
It is great to be at the heart of a fantastic team,  where cycling is our passion.

If you had one piece of advice for someone new to cycling what would it be?
Ask yourself a question; “where do you see yourself in 1-2 years, not just today?”; my best piece of advice would be choose the right product for your needs and goals,  not just now,  but as you progress in your cycling journey. Oh, and also have fun and keep it real!