We are proud to introduce Liv, the new women's cycling brand from Giant. Giant has long been committed to the female consumer, and we are now taking that commitment to a new level. We have evolved our women's brand from Liv/giant to Liv, representing our growth into a confident, standalone brand completely dedicated to female cyclists.


Liv is committed to the female cyclist. Our core passion is making cycling more approachable and appealing so that it can become a mainstream sport and fitness activity among women. We offer the only comprehensive product collection designed specifically for female cyclists, ranging from beautiful apparel to premium bicycles. No matter your riding style, Liv provides the best products to help you discover new possibilities through cycling.


LIV Feature Model
LIV Envie Advanced 1
Built on years of research, development and testing by riders including the fastest female pro on the planet, Rabobank-Liv racer Marianne Vos, Envie Advanced redefines the meaning of fast. Liv's 3F design philosophy is paired with cutting-edge aerodynamic innovations including AeroSystem Shaping technology and the SpeedControl SL brake system. The Advanced-grade composite frame is handcrafted with the OverDrive steerer tube for precise handling. It all adds up to the ultimate aero machine for road racing and triathlons.